See It Before You Shoot It: The Power of Shooting Boards

You’ve got the script. You’ve got the vision. But can your crew see it?

Whether you're shooting a short film, a feature, or a music video, clarity in pre-production can make or break your project. One of the most powerful tools in a director's toolkit is also one of the most overlooked: shooting boards.

Unlike generic storyboards, shooting boards are tailored specifically for production, focusing on camera angles, transitions, timing, and shot composition. When used correctly, they streamline communication, save time on set, and keep your entire crew aligned with the cinematic vision.

If you’ve ever asked:

• “How do I plan my shots efficiently before filming?”

• “What’s the difference between storyboards and shooting boards?”

• “How can I communicate my vision to my Director of Photography and production designer?”
  

  This post is for you.

1. What Are Shooting Boards?

Shooting boards are sequential illustrations that break down each shot of a scene. They go beyond narrative ideas and focus on technical execution. They include:

• Camera angles and movement

• Shot type (wide, medium, close-up, over the shoulder, etc.)

• Blocking and staging

• Lighting suggestions

• Frame transitions and timing cues

While traditional storyboards often focus on conveying general visual ideas, shooting boards dig deeper. They’re designed for logistics, planning, and shot execution. They're used heavily in feature films, TV, music videos, and even high-end branded content.

Think of them as the visual blueprint of your shoot.

2. Why Shooting Boards Matter in Film Production

Film is a collaborative medium. Even if the vision starts with the director, it has to be communicated clearly to:

• The director of photography

• Production designers

• Editors

• Visual effects teams

• Line producers and ADs

A well-drawn shooting board aligns all departments before anyone hits record. Here’s why that matters:

a. Better Shot Planning

Directors and DPs use shooting boards to walk through the visual rhythm of a scene. You can pre-visualize how shots will cut together, which helps with:

• Deciding when to move the camera

• Planning transitions (match cuts, wipes, etc.)

• Figuring out shot durations

• Testing visual pacing in action or dialogue-heavy scenes

b. Improved Communication with Crew

Shooting boards help prevent miscommunication on set. Everyone, from the grip to the production designer, sees the same visual target. That means fewer surprises and faster setups.

c. Efficiency on Set

Time is money, especially with tight schedules. When the shot list is visually prepped, the 1st AD can build a shooting schedule that matches your priorities. And when the crew sees the plan ahead of time, things move faster and smoother.

d. Solving Problems Before They Happen

Logistical problems are easier to catch in the pre-production phase. Does a planned camera move require a dolly track or Steadicam? Will you need additional coverage for a dialogue exchange? Shooting boards let you catch that early before you're burning through hours on set.

3. Case Study: Turning a Complex Sequence Into a Shootable Plan

Let’s say you're directing a fight scene in a warehouse. The script reads fast and punchy, but without visual planning, the stunt coordinator, DP, and editor might each imagine the rhythm differently.

By breaking down the sequence into frame-by-frame shooting boards, you can:

• Define the beginning, middle, and end of the action

• Plan dynamic camera movements (for example, a whip pan from a punch to a fall)

• Pre-vis VFX beats like broken glass or sparks

• Ensure continuity of direction and eye-lines

This helps the entire team lock in the flow before rehearsal and saves you from reshooting pickups later.

4. How Directors Use Shooting Boards on Set

Shooting boards aren’t just for prep. They become the creative compass on set.

You can use them:

• During camera setup to confirm framing

• To communicate shot goals to operators or Steadicam

• As a checklist during coverage

• To troubleshoot when time runs short (What shots can we drop and still tell the story?)

Many directors keep them close, sometimes even on their phone or tablet, to reference during fast-moving setups. DPs and script supervisors also rely on them to stay synced.

5. The Human Touch Still Matters

While some filmmakers use AI or 3D previs tools, hand-drawn boards still hold value, especially when created by someone with experience in cinematography and storytelling.

An experienced shooting board artist:

• Understands lens language and camera blocking

• Draws with the director’s intent in mind (not just cool images)

• Adds mood, lighting cues, and emotional beats

• Collaborates to adjust as ideas evolve

That’s the difference between filler frames and a working document that supports the entire production.

6. What to Look for in a Shooting Board Artist

If you're a director, producer, or 1st AD looking for a board artist, consider:

• Do they have experience with camera planning and production?

• Can they match the tone of your project (comedy, horror, drama, etc.)?

• Are they flexible with changes as the vision develops?

• Can they deliver under tight deadlines?

The best artists bring cinematic thinking into the frame, not just illustration skill.

7. Final Thoughts: Shooting Boards Are an Investment in the Film

Some filmmakers skip shooting boards to save time or budget. But the cost of miscommunication, slow setups, or extra takes often outweighs the small investment upfront.

Shooting boards aren't just drawings. They’re a creative strategy tool. They align the vision, speed up production, and elevate the final cut.

Need Shooting Boards for Your Next Film?

If you're prepping a narrative film, short, or music video and need professional shooting boards, consider working with a storyboard artist who understands the entire production pipeline.

Look for someone who’s fluent in visual storytelling and camera language. Someone who can take your vision and make it frame-ready.

📩 For inquiries: paul@paultemplestudios.com
🎨 Portfolio: paultemplestudios.com

The Art of the Pitch Starts with the Right Visuals

You’ve got 90 seconds to make a client say yes. Now what?

A pitch is more than just a script and some clever copy. It’s your shot to make the client see the vision…clearly, emotionally, and fast. And there’s no tool more effective (or more overlooked) than storyboards.

As a storyboard artist with over a decade of experience in commercial advertising and film, I’ve worked with agencies on campaigns for Amazon, Google, Pepsi, and dozens more. One thing is always true: nothing clicks a client’s confidence into place faster than seeing a clear, compelling storyboard.

In this post, I’ll show you why storyboards are essential, not just for winning pitches, but for aligning teams, selling ideas, and keeping productions on track. Whether you’re a creative director, agency producer, or filmmaker, storyboards are one of the smartest investments you can make.

1. Clients Buy What They Can See

Words and decks are abstract. Most clients aren’t trained to visualize what a 30-second spot will look or feel like from reading a script. That’s where storyboards come in. They close the imagination gap.

When a client sees the visual sequence (the timing, composition, movement, and emotion), they stop guessing and start believing. They see how the concept unfolds. They understand where the camera will be, what the mood is, how talent will move through space. That visual clarity builds trust, and that trust leads to green lights.

If you’re selling a high-concept idea or a complex visual effect, storyboards help reduce perceived risk. Clients want to know what they’re buying before they buy it. Storyboards make the invisible visible, and that makes them one of your most persuasive sales tools.

2. Storyboards Sell the Mood, Not Just the Action

A strong storyboard doesn’t just check off camera angles. It sells tone.

When I create boards, I think like a cinematographer. My drawings aren’t just functional, they’re atmospheric. I want the client to feel what the spot will feel like. That might mean backlighting a silhouette for drama, sketching loose energetic gestures to convey movement, or using shadow and contrast to build tension.

Different brands call for different moods… clean minimalism, kinetic chaos, sun-drenched warmth. The goal is to give the client an emotional preview of what’s coming.

Some of the most effective pitches I’ve worked on didn’t just explain the idea. They transported the client into the world of the ad. That’s what mood-driven storyboards can do!

3. The Director and Line Producer Will Thank You

It’s not just clients who benefit from storyboards. Your entire production team gains a roadmap.

Directors use storyboards to plan transitions, block scenes, hire actors and scout setups. Producers use them to estimate shoot days, special equipment needs, and postproduction workflows.

I’ve collaborated with directors, DPs, and VFX supervisors to shape sequences that feel cinematic while staying realistic to shoot. That’s the difference between a pretty drawing and a shooting board… it’s functional art.

When the visuals are locked down early, your team can move with confidence. That kind of efficiency saves time, money, and stress.

4. Clear Storyboards Prevent Costly Confusion

A chaotic shoot often starts with unclear creative. But when everyone (the agency, the client, the crew) is working from the same visual plan, the whole process tightens up.

Storyboards:

• Align expectations

• Identify technical challenges early

• Minimize miscommunication

• Speed up decision-making

I’ve seen entire production days saved because someone flagged an issue during a storyboard review before equipment was rented or a shot list was finalized. That’s the kind of foresight that earns trust with clients and line producers alike.

5. Human-Drawn Boards Create Confidence (and Connection)

In a time when AI-generated visuals are flooding the creative space, hand-drawn boards still hit differently. They feel intentional. Custom. Human.

I sketch fast, but with purpose. My background in traditional painting, influenced by artists like Sargent, Sorolla, and Munnings, shows up in every frame: in the gesture, the light, the storytelling choices.

There’s something reassuring about boards that feel alive. Clients notice the difference. So do creative directors.

AI can spit out approximations. But it can’t read a room, adjust based on feedback mid-call, or bring 12 + years of production instinct to the table. That’s what I do… and that’s why human illustrators aren’t going anywhere.

Real-Life Example: Storyboards That Saved the Spot

A few years ago, I worked with a global agency on a high-stakes automotive campaign. The spot featured a complex VFX sequence involving a car reveal, dramatic lighting transitions, and multiple camera moves, all compressed into 30 seconds.

The initial pitch was stalling. The client liked the concept but couldn’t “see” it. Once I boarded out the entire spot (beat by beat, with camera notes and motion cues) the pitch turned around.

The client signed off within days. The production went off without a hitch. And the creative team credited the storyboards as the turning point that sold the idea.That’s the power of visual storytelling when it’s done right.

What to Expect When Working With Me

If you’re looking for a storyboard artist who understands how advertising works, who knows how to move quickly, interpret direction, and think like a filmmaker… I’m your guy. Here’s what working with me looks like:

• Quick turnarounds for pitches, moodboards, and client presentations

• Flexible revisions as creative evolves

• Shooting boards built with directors and DPs in mind

• A range of styles, from rough linework to full-color frames

• Real-time feedback sessions with your creative team

Whether you’re shaping a pitch or mapping out production, I’ll help you visualize the story before the first frame is ever shot.

Let’s Make Your Vision Visible

In a pitch meeting, every second counts. Storyboards help you hit the ground running. Fast, visual, and emotionally clear.

If you're an agency producer, art director, or director prepping your next campaign, and you want a collaborator who speaks both creative and production fluently, let’s talk.

📩 paul@paultemplestudios.com

🎨 paultemplestudios.com

Let’s draw something your client can’t say no to.

Some concept work I finished recently for Iain McCaig’s post apocalyptic Little Red Riding Hood project at Spectrum Fantastic Art Live in Kansas City, MO. 

Thanks to Stillman & Birn for creating these great little watercolor sketchbooks I bought at their booth at the event. And to Justin Sweet for telling me about them!

Bo the Wonder Dog

Bo the Wonder Dog. Painted for my friend Matt. Watercolor on Arches cold press 9x12.”