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Behind the Boards: A Blog by Artist, Paul Temple

Welcome to the blog! Here you'll find insights into the art of storyboarding, concept development, shooting boards, and visual storytelling for film, television, and advertising. From camera planning techniques to the emotional impact of character design, this is where I’ll share my expertise honed over a decade of working with directors and top brands. Whether you're a creative director, filmmaker, or agency looking to elevate your pitch, this blog reveals how powerful visuals drive unforgettable stories.

Questions? Email me at paul@paultemplestudios.com

Storyboard frame from an Infiniti Cars ad pitch. Art by Paul Temple.

Storyboard frame from an Infiniti Cars ad pitch. Art by Paul Temple.

Storyboards and Cinematography: Speaking the Same Language

Paul Temple September 25, 2025

Why Storyboards Matter

Some people think storyboards are just for brainstorming, cute sketches to throw ideas on a page, but they’re actually the blueprint for every shot in your production. For directors and DPs, my boards are a visual shorthand. They show lens choices, blocking, lighting cues, and camera movement without repeating a hundred times why a shot works.

Lens Choices and Their Impact

Lens selection is where storyboards start flexing real power. Each lens changes a scene’s perception. Wide angles exaggerate space, telephotos compress it, shallow depth of field isolates a moment. I don’t dictate the gear, but I map the effect. When a DP sees my board, they immediately know what the story requires, not just what the shot looks like. This saves time, money, and headaches on set.

Blocking and Performance

Actors don’t just stand in the right place. They move, react, hesitate. A glance, a pause, a step forward communicates story. My boards mark those beats. I illustrate gestures, stances, and eye lines so the camera can follow effortlessly. Nothing kills a scene like improvising movements that contradict the visual logic.

Lighting Setup Without Confusion

Lighting setups are embedded in the storyboard language too. I’m not giving technical schematics, but I indicate where shadows, highlights, and contrast should fall to support the mood. A DP sees the board and understands the emotional weight without guessing. It’s not about micromanaging. It’s about giving them the tools to make creative choices faster.

Mapping Camera Movement

Camera movement is where storyboards earn their keep. Pans, dollies, push-ins, handheld sequences, every motion affects rhythm and tension. I map trajectories and timing to guide the viewer’s attention. One misplaced move can flatten a scene or ruin a beat. Storyboards give the DP confidence that the movement supports the story.

Continuity Across Shoots

Multi-day shoots or reshoots demand consistent angles, lens choices, and lighting. My boards act as a visual reference. A week later, the crew doesn’t have to guess what the original intent was. They see it and can replicate it precisely. This saves reshoots, rewrites, and arguments on set.

Streamlining Collaboration

Directors, DPs, gaffers, and production designers all reference the same visual language. Instead of debating whether shadows feel right or if the lens is good enough, everyone looks at the board. Miscommunication drops. Focus shifts to performance and nuance instead of translating intentions.

Anticipating Problems Before They Happen

Tight locations, mixed lighting, or unpredictable actors always cause headaches. With clear boards, the crew anticipates challenges, plans solutions, and keeps the shoot on schedule. Storyboards aren’t just visual tools. They are preventative medicine for filmmaking chaos.

Experimentation Without Disruption

Boards double as negotiation and experimentation tools. Directors and DPs can explore options for framing, blocking, and movement without holding up the shoot. If a camera movement or lens choice isn’t working, we tweak the boards, not the whole production. It is cheaper, faster, and less stressful than adjusting mid-shoot.

Storyboards Speak Cinematography

In essence, my storyboards speak the language of cinematography. They provide clarity without taking creative control. They give directors and DPs the confidence to execute, reduce miscommunication, and protect the integrity of the story. Every sketch, note, and frame communicates a decision, a feeling, or an emotional beat.

When a crew knows exactly what each frame needs to convey, the production becomes a collaborative machine instead of a guessing game. Storyboards aren’t optional. They are the playbook that keeps the storytelling on track, the budget under control, and the shoot sane.

If you want to see how storyboards can align your cinematic vision and get every shot right, shoot me an email!

📩 Reach out: paul@paultemplestudios.com
🎨 Explore more: www.paultemplestudios.com

Tags shooting boards, storyboards, cinematographer, cinematography, DP, Director of Photography
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Concept art for unnamed indie film project. Art by Paul Temple.

Concept art for unnamed indie film project. Art by Paul Temple.

Concept Art and Storyboards for Indie Film Crowdfunding

Paul Temple September 18, 2025

Independent filmmaking has always required equal parts creativity and resourcefulness. Unlike major studios with vast budgets, indie filmmakers often work with lean teams and even leaner bank accounts. Crowdfunding platforms such as Kickstarter, Indiegogo, and Seed&Spark have become a lifeline for bringing bold new stories to the screen.

But crowdfunding is about more than just asking for money. It is about inspiring trust, sparking imagination, and showing potential backers that your vision is worth supporting. This is where concept art and storyboards become powerful tools. A pitch deck filled with words alone can fall flat. A video without visuals often leaves too much to the imagination. Strong illustrations help fill the gap, making your film’s world tangible before the cameras ever roll.

As an illustrator and storyboard artist, I have worked with indie directors who are preparing crowdfunding campaigns, as well as those moving toward production after a successful raise. I have seen firsthand how professional visuals can turn an idea into something people want to invest in.

Why Visuals Matter in Crowdfunding

The crowdfunding space is competitive. Hundreds of new projects launch every month, all competing for the attention and wallets of potential backers. To stand out, filmmakers need to communicate their story quickly and memorably.

That is nearly impossible to do with text alone. Even a well-crafted pitch video can feel vague if it only features a director talking to the camera. Backers want to know what kind of film they are supporting. They want a sense of the tone, scale, and emotional weight of the project.

Concept art and storyboards provide that clarity. They show backers:

  • What the characters will look like

  • How the story will unfold visually

  • The mood and atmosphere of the world

  • That the director has a clear vision

In short, visuals move the project from “idea” to “film in the making.”

Concept Art: Setting the Tone

Concept art is often the first layer of visual communication in a crowdfunding campaign. These illustrations establish the mood and design of the film’s world.

For example, if your story takes place in a futuristic city, concept art can help show the skyline, costume design, and overall tone. If it is a historical drama, concept art might capture the lighting, color palette, and period-specific details that ground the story in its era.

Backers respond emotionally to concept art. A single striking illustration can say more about your project than a two-minute video ever could. It conveys not just what your film is, but why it matters.

I am currently working with a filmmaker who graduated from LMU (Loyola Marymount University) on character designs and key illustrations. These visuals will serve as the centerpiece of his crowdfunding campaign, giving potential backers a vivid first look at his characters and the story’s emotional arc. Instead of guessing what his film might feel like, backers will immediately see it.

Storyboards: Showing the Story

While concept art sets the tone, storyboards show the story itself. They break down the film into sequences and demonstrate how the camera will move through the action.

For crowdfunding, storyboards can be incredibly powerful in two ways:

  1. Pitch Videos – Many campaigns include a short teaser or proof-of-concept trailer. Storyboards help directors plan these efficiently, maximizing production value even on a small budget.

  2. Campaign Materials – Sharing storyboard frames on your campaign page gives backers insight into how the film will flow. It reassures them that you have thought through not just the idea, but the execution.

Recently, I worked with an indie director on storyboards for his short film. He plans to release some of those frames as part of his crowdfunding push, but also use the boards on set during filming. That’s a win-win!

Why Professional Illustrations Matter

Some filmmakers might ask, “Why not just use AI or quick sketches?” While technology can generate images, it cannot capture intention.

A professional illustrator tailors visuals to the story, the tone, and the audience. For indie crowdfunding, this is critical. Backers are not just buying into a story; they are buying into a filmmaker’s vision. The illustrations need to reflect care, purpose, and clarity.

A machine can produce an image, but it cannot collaborate with a director on how best to present a scene. It cannot understand the thematic weight of a moment or adjust visuals to highlight a character’s inner conflict. Professional illustrators bring discernment that builds trust—something algorithms cannot offer.

For filmmakers asking people to invest in their story, that trust can make the difference between a campaign that reaches its goal and one that falls short.

Building a Crowdfunding Campaign with Visuals

So how can indie filmmakers integrate concept art and storyboards into their crowdfunding campaigns? Here are some key strategies:

1. Create a Visual Pitch Deck

A pitch deck with illustrations makes your campaign instantly more professional. Include concept art of key characters, environments, or pivotal moments in the story. Backers should be able to flip through and immediately understand the scope of your project.

2. Use Storyboards to Plan a Teaser

A short teaser trailer can boost your campaign’s credibility. Even if you cannot shoot final footage yet, storyboard sequences can guide a proof-of-concept video that excites backers.

3. Share Artwork on Social Media

Crowdfunding campaigns rely heavily on social promotion. Having a bank of professional illustrations allows you to drip-feed visuals leading up to launch. Each post becomes a chance to capture interest.

4. Show the Process

Backers love to feel part of the creative journey. Sharing early sketches, character design drafts, or snippets of storyboard panels helps them feel invested in the project’s progress.

5. Keep the Story First

While visuals are powerful, they should always serve the story. Avoid overwhelming your campaign with polished frames that distract from the narrative. The goal is to communicate vision, not create a finished film before you have even raised the budget.

The Backer’s Perspective

It is worth remembering what backers want when they browse a campaign. Most are not film professionals. They might not understand technical jargon or detailed production schedules. What they do respond to are clear visuals that connect emotionally.

An illustration of a heroic moment, a storyboard of a suspenseful sequence, or a character design that feels authentic—all of these help potential backers see what they are funding. That emotional connection is what inspires people to click “Back this Project.”

Indie Films That Prove the Power of Visuals

Many successful indie campaigns have used visuals as a cornerstone of their fundraising. While I cannot share private case studies, I have observed projects where professional concept art and storyboards made the difference between obscurity and recognition.

One example is The Chosen, the crowdfunded series created by Dallas Jenkins. While not every filmmaker has access to the same resources, The Chosen proved how important it is to give potential backers a clear visual window into the story. From promotional art to behind-the-scenes illustrations, visuals helped the project connect deeply with its audience.

Other smaller projects have similarly relied on concept art to demonstrate vision long before a single frame of footage was shot. These campaigns remind us that in crowdfunding, imagination and clarity often matter more than production value.

Practical Tips for Filmmakers

If you are preparing to launch a crowdfunding campaign, here are some practical steps you can take with visuals:

  • Budget for Illustration – Set aside part of your pre-launch budget to commission concept art or storyboards. Think of it as an investment in the campaign’s success.

  • Focus on Key Moments – You do not need dozens of illustrations. A handful of strong pieces that capture your film’s tone and story beats can go a long way.

  • Collaborate Closely – Work with your illustrator as part of the creative team. Share your script, mood boards, and inspirations. The stronger the collaboration, the stronger the visuals.

  • Use Illustrations Beyond Crowdfunding – The artwork you commission can also be used later in press kits, festival submissions, and even production design discussions. Think of it as a long-term asset.

Why Storyboards and Concept Art Are Worth It

At the heart of indie filmmaking is a leap of faith. You are asking people to believe in your story before it exists on screen. That requires courage, clarity, and vision.

Concept art and storyboards are not just marketing tools—they are bridges of trust. They reassure backers that the filmmaker has a plan. They help collaborators understand what the final film should look like. And most importantly, they ignite imagination.

For filmmakers navigating the world of crowdfunding, visuals are not optional. They are essential. Whether you are raising $5,000 for a short or $500,000 for a feature, illustrations give your campaign the spark it needs to stand out.

Final Thoughts

Independent filmmakers are storytellers at heart. Crowdfunding is simply another stage of storytelling—inviting others to believe in your vision and take part in making it real.

Concept art and storyboards give that invitation form. They turn ideas into images. They help strangers on the internet feel like partners in your creative journey.

So before you launch your next campaign, ask yourself: how clearly can people see your film? If the answer is not clear enough, concept art and storyboards may be the missing piece that moves your project from dream to funded reality.

📩 paul@paultemplestudios.com
🎨 paultemplestudios.com

Tags Indie film, Independent filmmaker, crowdfunding, film, film pitch, concept art, storyboards, shooting boards
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Shooting boards exercise featuring scenes from Disney/Pixar’s The Incredibles. Art by Paul Temple.

Shooting boards exercise featuring scenes from Disney/Pixar’s The Incredibles. Art by Paul Temple.

What Filmmakers Want from Shooting Boards: Save Time, Money and Communicate Clearly

Paul Temple September 2, 2025

In filmmaking, the words “time is money” are not just a cliché. They are the foundation of how projects are planned, budgeted, and executed. Shooting boards and storyboards have become one of the most trusted tools for filmmakers because they offer something rare in the creative process: clarity. But when a director or producer hires a storyboard artist, what are they really asking for? It is not just drawings. It is confidence. It is alignment. It is the ability to see the film before the cameras ever roll. In this post, I want to walk through what filmmakers actually want from shooting boards, why they matter in every stage of production, and how a professional storyboard artist brings value beyond sketches.

The Real Need Behind Shooting Boards

Every filmmaker, no matter their style, has one thing in common: they want their vision executed on screen as closely as possible to what they imagine. Shooting boards are a way of translating those ideas into a language that the entire crew can understand. They strip away confusion and provide a visual blueprint. When a filmmaker sits down with a storyboard artist, what they want most is not art for art’s sake, but a tool that communicates ideas so clearly that misinterpretation is almost impossible.

In essence, shooting boards are pre-visualizations. They are the bridge between the creative chaos of brainstorming and the logistical reality of production. They help directors ask the right questions early. Do we really need a crane shot? Can this dialogue scene be covered in three setups instead of five? Should the camera move or should the actors move? By committing these questions to paper, filmmakers reduce uncertainty and avoid costly mistakes.

Clarity in Communication

One of the biggest challenges on any set is communication. Directors know what they want in their heads, but explaining that vision to a director of photography, production designer, stunt coordinator, or VFX supervisor can feel like a game of telephone. Shooting boards cut through that problem by showing rather than telling.

Imagine trying to describe a complicated tracking shot verbally. You can talk about camera movement, subject framing, and timing, but without visuals there is room for misunderstanding. A shooting board can present that same idea in a single frame or sequence of frames. Every department can look at it and instantly understand how their work supports the shot.

This clarity saves time during production, when every minute matters. Crews no longer have to guess. They do not have to stop and ask for clarification. They already know what is expected because the visual plan has been laid out ahead of time.

Efficiency That Saves Money and Headaches

Filmmaking is expensive. Sets are built, gear is rented, and crews are paid by the day. Every unnecessary delay or mistake has a price tag attached. Shooting boards are a form of insurance against waste.

By planning shots in advance, filmmakers can identify unnecessary setups or overly complex sequences that will eat up valuable time on set. A single drawing might reveal that a complicated crane move could be replaced with a simpler handheld shot without losing impact. That realization saves hours of setup and thousands of dollars in equipment and labor.

Shooting boards also streamline the workflow for the entire crew. The assistant director can build a schedule around them. The cinematographer can plan lenses and lighting. The art department knows exactly what needs to be built or dressed in the background. When everyone works from the same visual guide, production runs smoother, faster, and with fewer surprises.

Creative Confidence

Filmmakers are often working under pressure, balancing creative ambition with practical limitations. Shooting boards provide a form of rehearsal on paper. They allow directors and cinematographers to test ideas visually before committing time and money to them.

This rehearsal creates creative confidence. A director might be unsure if a scene plays better with static shots or moving cameras. By sketching both options, the filmmaker can compare pacing and emotional tone before stepping on set. The board becomes a safe space to experiment without risk.

That confidence matters not only to the director but also to the team. When a crew sees detailed shooting boards, they gain trust in the project. They know the director has a plan. They know what they are working toward. That shared confidence raises morale and helps everyone perform at their best.

Preventing Production Risks

Miscommunication on set can derail even the most carefully planned shoot. Missing shots, continuity errors, or unclear blocking can force costly reshoots or leave a story broken in the editing room. Shooting boards reduce these risks by making potential problems visible before cameras roll.

For example, a board might reveal that two planned shots will not cut together smoothly, or that an actor’s eyeline does not match. Spotting those issues early allows the team to adjust before wasting time and money on set. Shooting boards are not just about inspiration. They are about risk management.

The Storyboard Artist as a Creative Partner

This is where the role of a professional storyboard artist becomes crucial. A filmmaker can sketch rough ideas themselves, but an experienced artist does more than draw. They act as a story consultant. They know how to translate abstract concepts into cinematic language. They understand pacing, framing, camera movement, and how images flow together.

When I work with filmmakers, my role is to listen carefully to their ideas and then transform them into visuals that serve both the creative vision and the practical needs of production. I think about how the boards will be used on set. I design them to be clear, direct, and readable in the fast-paced environment of filmmaking. My job is to bring clarity, not confusion.

In this sense, the storyboard artist is a collaborator. We help directors and producers sharpen their ideas, avoid pitfalls, and communicate more effectively with their teams. The value is not only in the drawings but in the problem solving that comes with them.

Real-World Reflections

Spend a few minutes on any filmmaker discussion forum and you will see the same theme repeated: storyboards and shooting boards are not outdated. They remain vital tools because they make collaboration possible. Directors on Reddit often emphasize that boards keep the crew aligned and eliminate misunderstandings. Others point out how they save time during both shooting and editing by clarifying the intended rhythm of a scene.

This sentiment comes up again and again. In a world where filmmaking technology evolves constantly, from digital cameras to virtual production, the need for clear visual planning has not gone away. If anything, it has grown stronger. The more complex productions become, the more valuable shooting boards are in keeping everyone aligned.

The Takeaway for Filmmakers

At the end of the day, what filmmakers want from shooting boards is not simply a set of pictures. They want peace of mind. They want to know that their vision is clear, their team is aligned, and their production is protected from unnecessary risks.

Hiring a storyboard artist is one of the smartest investments a filmmaker can make. The boards will save time, reduce costs, and boost creative confidence. They will help turn imagination into reality with fewer headaches along the way.

Filmmaking is always a balance of art and logistics. Shooting boards sit at the intersection of both. They allow directors to dream boldly while still giving producers the reassurance that the dream can be executed. That is why they remain one of the most important tools in the filmmaker’s toolkit, and why working with an experienced storyboard artist can make the difference between a production that struggles and one that succeeds.

📩paul@paultemplestudios.com
🎨paultemplestudios.com

Tags shooting boards, Preproduction, film, directors
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Storyboard for Pepsi Zero’s “Great Acting, or Great Taste?” Superbowl LVII commercial featuring Ben Stiller. Art by Paul Temple.

Storyboard for Pepsi Zero’s “Great Acting, or Great Taste?” Superbowl LVII commercial featuring Ben Stiller. Art by Paul Temple.

Why Directors Depend on Storyboards to Save Time, Cut Costs, and Keep Production on Track

Paul Temple August 18, 2025

Filmmaking is complicated. There are countless moving parts, dozens of departments, and every minute on set costs money. For directors, the pressure is constant. Every shot, every angle, every camera move needs to be thought through well before the crew hits record. That is where storyboards come in. A storyboard is not just a collection of pretty pictures. It is a map, a schedule, and a shared language that keeps the production running smoothly, efficiently, and within budget.

When a director hires a storyboard artist, they are getting more than an illustrator. They are getting someone who translates the vision into clear, actionable visuals. These visuals communicate ideas to every department, from cinematography to art, from set design to stunts. A well-drawn storyboard allows the director to show the team exactly what he wants before the cameras roll. The storyboard is the plan that keeps the train on its tracks.

Communication: A Universal Language for the Crew

One of the biggest challenges on any set is communication. Directors often work with large, diverse teams, and even simple instructions can get lost in translation. Storyboards solve that problem. They give everyone the same visual reference.

Consider a scene with multiple actors, practical effects, and a complicated camera movement. Without a storyboard, the director might spend hours explaining what he wants to the cinematographer, the art department, the gaffer, and the talent. Misinterpretations can happen, leading to mistakes and wasted time. With a storyboard, every department sees the same visual language. The cinematographer understands framing, the art department knows set requirements, and the stunt coordinator sees exactly when and where action happens. The storyboard turns abstract ideas into concrete instructions.

A storyboard also helps when pitching to producers or clients. Seeing the sequence visually builds confidence that the story will play out as intended. It prevents ambiguity and reduces the number of questions the director has to answer on the fly. Clear communication saves time and helps the whole team focus on their work.

Efficiency: Keeping the Production Train on Schedule

Let’s return to the train metaphor. Imagine the director as the conductor of a train, with a team of crew members working as the operators, engineers, and attendants. The storyboard is the train schedule. Each frame represents a stop along the journey. The director sees where the train needs to stop, how long to linger at each station, and when it is time to move on.

When every stop is planned visually, the crew knows exactly what to prepare for. The camera operator knows which lenses to have ready. The set designer knows which props to stage. The lighting team knows how to shape the mood. Everyone is working in sync, moving efficiently from one stop to the next.

Without storyboards, production runs risk of delays. Crew members may guess what the director wants, which often leads to confusion, reshoots, or wasted time resetting equipment. A storyboard gives the conductor confidence that the train will move smoothly from station to station, maintaining momentum without surprises.

Budget: Avoiding Expensive Surprises

Every minute on set costs money. Storyboards are a tool to prevent costly mistakes before the cameras roll. They highlight potential problems and allow the team to plan solutions ahead of time.

For example, a storyboard might reveal that a crane shot or a complex action sequence is logistically impossible with the current setup. Adjustments can be made in pre-production rather than wasting an entire day on set. Similarly, storyboards help identify which shots are necessary and which are extraneous, reducing the number of takes and minimizing overtime.

By planning each moment visually, directors can allocate resources efficiently, avoid unnecessary expenditures, and keep the production on budget. Storyboards provide the foresight that protects both time and money, turning potential chaos into a predictable, manageable process.

Headache Prevention: The Hidden Value of Planning

Production days are stressful. Directors, producers, and crew members are constantly juggling multiple priorities. Storyboards act as a buffer against chaos. They give the team confidence that there is a plan and that every department knows what to do.

When a scene is visualized in advance, last-minute surprises are minimized. The director can focus on performance, pacing, and storytelling instead of constantly problem-solving technical issues. Everyone knows the plan, and everyone trusts that the director has a clear vision. The storyboard becomes a source of reassurance, reducing tension and making the production run more smoothly.

Collaboration: Aligning the Creative Vision

Storyboards are more than logistical tools. They are also collaborative instruments that bring creative partners onto the same page. Directors, cinematographers, production designers, and even clients can all see exactly what the scene will look like. This alignment is critical when working on complex productions.

A storyboard allows everyone to discuss the story using a shared visual language. Feedback can be implemented before production, not after hours of shooting. This fosters collaboration and ensures that the final product reflects the director’s vision without costly corrections or miscommunication.

Subtle Pacing and Emotional Flow

A storyboard also helps directors manage emotional pacing. Each frame is like a signpost showing how the audience will experience a scene. Storyboards let directors control how long to linger on a character’s expression, how to transition between moments, and how to maintain rhythm across the story.

This careful planning guides the audience’s emotional experience. Just as the train lingers at certain stations, giving passengers time to take in the surroundings, storyboards let the director control when to hold a moment of tension, when to release it, and when to move on. This control over emotional tempo is subtle but crucial for effective storytelling.

Conclusion

Directors rely on storyboards for more than pictures on paper. They are essential tools for communication, efficiency, budgeting, collaboration, and emotional pacing. Each frame shows the crew what to do, how to prepare, and how long to spend on each moment. Like a train schedule, the storyboard keeps the production moving smoothly, avoiding confusion, preventing costly mistakes, and allowing the director to focus on storytelling.

Hiring a skilled storyboard artist is an investment in the success of a production. The storyboard becomes the director’s map, manual, and schedule all in one, guiding the team through every stop along the journey. Whether for a commercial, short film, or feature, storyboards are the foundation for a production that is clear, efficient, and creatively satisfying.

📩 paul@paultemplestudios.com
🎨paultemplestudios.com

Tags storyboard artist, shooting boards, preproduction
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Pepsi Zero Sugar storyboards featuring Steve Martin - Super Bowl LVII commercial. Art by Paul Temple.

The Art of the Pitch Starts with the Right Visuals

Paul Temple July 24, 2025

You’ve got 90 seconds to make a client say yes. Now what?

A pitch is more than just a script and some clever copy. It’s your shot to make the client see the vision…clearly, emotionally, and fast. And there’s no tool more effective (or more overlooked) than storyboards.

As a storyboard artist with over a decade of experience in commercial advertising and film, I’ve worked with agencies on campaigns for Amazon, Google, Pepsi, and dozens more. One thing is always true: nothing clicks a client’s confidence into place faster than seeing a clear, compelling storyboard.

In this post, I’ll show you why storyboards are essential, not just for winning pitches, but for aligning teams, selling ideas, and keeping productions on track. Whether you’re a creative director, agency producer, or filmmaker, storyboards are one of the smartest investments you can make.

1. Clients Buy What They Can See

Words and decks are abstract. Most clients aren’t trained to visualize what a 30-second spot will look or feel like from reading a script. That’s where storyboards come in. They close the imagination gap.

When a client sees the visual sequence (the timing, composition, movement, and emotion), they stop guessing and start believing. They see how the concept unfolds. They understand where the camera will be, what the mood is, how talent will move through space. That visual clarity builds trust, and that trust leads to green lights.

If you’re selling a high-concept idea or a complex visual effect, storyboards help reduce perceived risk. Clients want to know what they’re buying before they buy it. Storyboards make the invisible visible, and that makes them one of your most persuasive sales tools.

2. Storyboards Sell the Mood, Not Just the Action

A strong storyboard doesn’t just check off camera angles. It sells tone.

When I create boards, I think like a cinematographer. My drawings aren’t just functional, they’re atmospheric. I want the client to feel what the spot will feel like. That might mean backlighting a silhouette for drama, sketching loose energetic gestures to convey movement, or using shadow and contrast to build tension.

Different brands call for different moods… clean minimalism, kinetic chaos, sun-drenched warmth. The goal is to give the client an emotional preview of what’s coming.

Some of the most effective pitches I’ve worked on didn’t just explain the idea. They transported the client into the world of the ad. That’s what mood-driven storyboards can do!

3. The Director and Line Producer Will Thank You

It’s not just clients who benefit from storyboards. Your entire production team gains a roadmap.

Directors use storyboards to plan transitions, block scenes, hire actors and scout setups. Producers use them to estimate shoot days, special equipment needs, and postproduction workflows.

I’ve collaborated with directors, DPs, and VFX supervisors to shape sequences that feel cinematic while staying realistic to shoot. That’s the difference between a pretty drawing and a shooting board… it’s functional art.

When the visuals are locked down early, your team can move with confidence. That kind of efficiency saves time, money, and stress.

4. Clear Storyboards Prevent Costly Confusion

A chaotic shoot often starts with unclear creative. But when everyone (the agency, the client, the crew) is working from the same visual plan, the whole process tightens up.

Storyboards:

  • Align expectations

  • Identify technical challenges early

  • Minimize miscommunication

  • Speed up decision-making

I’ve seen entire production days saved because someone flagged an issue during a storyboard review before equipment was rented or a shot list was finalized. That’s the kind of foresight that earns trust with clients and line producers alike.

5. Human-Drawn Boards Create Confidence (and Connection)

In a time when AI-generated visuals are flooding the creative space, hand-drawn boards still hit differently. They feel intentional. Custom. Human.

I sketch fast, but with purpose. My background in traditional painting, influenced by artists like Sargent, Sorolla, and Munnings, shows up in every frame: in the gesture, the light, the storytelling choices.

There’s something reassuring about boards that feel alive. Clients notice the difference. So do creative directors.

AI can spit out approximations. But it can’t read a room, adjust based on feedback mid-call, or bring 12 + years of production instinct to the table. That’s what I do… and that’s why human illustrators aren’t going anywhere.

Real-Life Example: Storyboards That Saved the Spot

A few years ago, I worked with a global agency on a high-stakes automotive campaign. The spot featured a complex VFX sequence involving a car reveal, dramatic lighting transitions, and multiple camera moves, all compressed into 30 seconds.

The initial pitch was stalling. The client liked the concept but couldn’t “see” it. Once I boarded out the entire spot (beat by beat, with camera notes and motion cues) the pitch turned around.

The client signed off within days. The production went off without a hitch. And the creative team credited the storyboards as the turning point that sold the idea.That’s the power of visual storytelling when it’s done right.

What to Expect When Working With Me

If you’re looking for a storyboard artist who understands how advertising works, who knows how to move quickly, interpret direction, and think like a filmmaker… I’m your guy. Here’s what working with me looks like:

  • Quick turnarounds for pitches, moodboards, and client presentations

  • Flexible revisions as creative evolves

  • Shooting boards built with directors and DPs in mind

  • A range of styles, from rough linework to full-color frames

  • Real-time feedback sessions with your creative team

Whether you’re shaping a pitch or mapping out production, I’ll help you visualize the story before the first frame is ever shot.

Let’s Make Your Vision Visible

In a pitch meeting, every second counts. Storyboards help you hit the ground running. Fast, visual, and emotionally clear.

If you're an agency producer, art director, or director prepping your next campaign, and you want a collaborator who speaks both creative and production fluently, let’s talk.

📩 paul@paultemplestudios.com

🎨 paultemplestudios.com

Let’s draw something your client can’t say no to.

Tags storyboards, storyboard artist, ad pitch tips, creative pitch, shooting boards, advertising, visual storytelling, concept art
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Featured Blog Posts

Featured
Storyboards and Cinematography: Speaking the Same Language
Sep 25, 2025
Storyboards and Cinematography: Speaking the Same Language
Sep 25, 2025
Sep 25, 2025
Concept Art and Storyboards for Indie Film Crowdfunding
Sep 18, 2025
Concept Art and Storyboards for Indie Film Crowdfunding
Sep 18, 2025
Sep 18, 2025
Breathing Life Into Your Characters: The Importance of Good Character Design
Aug 21, 2025
Breathing Life Into Your Characters: The Importance of Good Character Design
Aug 21, 2025
Aug 21, 2025
Setting the Emotional Tempo: How Storyboards Shape the Audience’s Experience
Aug 14, 2025
Setting the Emotional Tempo: How Storyboards Shape the Audience’s Experience
Aug 14, 2025
Aug 14, 2025
 

Latest Blog Posts

Featured
How Classical Painting Shaped Modern Filmmaking
Oct 22, 2025
How Classical Painting Shaped Modern Filmmaking
Oct 22, 2025
Oct 22, 2025
Common Mistakes Directors Avoid with Shooting Boards
Oct 8, 2025
Common Mistakes Directors Avoid with Shooting Boards
Oct 8, 2025
Oct 8, 2025
From Pitch to Production: Winning Clients with Storyboards
Oct 2, 2025
From Pitch to Production: Winning Clients with Storyboards
Oct 2, 2025
Oct 2, 2025
Commercials Are Short Films: Why Storyboards Matter Even More in 30 Seconds
Sep 29, 2025
Commercials Are Short Films: Why Storyboards Matter Even More in 30 Seconds
Sep 29, 2025
Sep 29, 2025
Storyboards and Cinematography: Speaking the Same Language
Sep 25, 2025
Storyboards and Cinematography: Speaking the Same Language
Sep 25, 2025
Sep 25, 2025
RinReady_fm05.jpg
Sep 22, 2025
Continuity in Streaming: How Storyboards Guide Episodic Shows
Sep 22, 2025
Sep 22, 2025
Concept Art and Storyboards for Indie Film Crowdfunding
Sep 18, 2025
Concept Art and Storyboards for Indie Film Crowdfunding
Sep 18, 2025
Sep 18, 2025
Drawing Faith to the Screen: Storyboards and Concept Art for Christian Filmmaking
Sep 15, 2025
Drawing Faith to the Screen: Storyboards and Concept Art for Christian Filmmaking
Sep 15, 2025
Sep 15, 2025
Storyboard Revisions: Knowing When to Refine and When to Simplify
Sep 11, 2025
Storyboard Revisions: Knowing When to Refine and When to Simplify
Sep 11, 2025
Sep 11, 2025
Landing the Laugh: Storyboarding Pepsi Zero Sugar’s Super Bowl Spots
Sep 8, 2025
Landing the Laugh: Storyboarding Pepsi Zero Sugar’s Super Bowl Spots
Sep 8, 2025
Sep 8, 2025

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