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Behind the Boards: A Blog by Artist, Paul Temple

Welcome to the blog! Here you'll find insights into the art of storyboarding, concept development, shooting boards, and visual storytelling for film, television, and advertising. From camera planning techniques to the emotional impact of character design, this is where I’ll share my expertise honed over a decade of working with directors and top brands. Whether you're a creative director, filmmaker, or agency looking to elevate your pitch, this blog reveals how powerful visuals drive unforgettable stories.

Questions? Email me at paul@paultemplestudios.com

Little Red Riding Hood concept art. Art by Paul Temple.

Carrying the Legacy of Film Illustrators Forward

Paul Temple August 25, 2025

When I sit down to create a frame for a film project, I never feel like I am working in isolation. I am always aware that I am stepping into a long tradition of artists who shaped cinema. Storyboard and concept artists have always been the bridge between an idea and its realization on screen. That is true today, and it was just as true when the early visionaries of visual storytelling set the standards that still guide us.

Film illustration has always thrived in the space between vision and execution. Long before cameras rolled, illustrators helped directors see what their films might become. They tested compositions, designed characters, and created worlds where none yet existed. Their drawings were not decoration. They were blueprints for production, emotional roadmaps for actors, and a director’s first opportunity to “see” a film before it was made.

Some names stand out in this tradition. Iain McCaig, James Gurney, and Syd Mead each brought something distinctive to the craft. They represent different branches of the same tree, but the roots are shared. When I study their work, I find lessons that I carry directly into my own practice as a storyboard and concept artist.

Iain McCaig: Storytelling Through Character

Star Wars character designs by Iain McCaig.

McCaig is best known to a broad audience for designing characters like Darth Maul and Padmé Amidala in the Star Wars prequels, but his influence extends far beyond those iconic designs. What has always struck me is how his drawings capture the human core of a story. His characters never feel like static designs. They live. They think. They hold secrets. His ability to suggest narrative in a single pose or gesture is something I aspire to in my own frames.

When I am drawing a storyboard sequence or piece of concept art, I try to carry forward that emphasis on character-driven storytelling. It is not enough for a shot to be technically clear. It has to breathe with the inner life of the characters. A figure leaning against a doorframe can tell us volumes about hesitation, defiance, or sorrow. McCaig’s example reminds me that every storyboard is not just about framing a camera move, but about revealing humanity in action.

James Gurney: Worldbuilding With Believability

Dinotopia concept art by James Gurney.

James Gurney might be most famous for Dinotopia, but to me he represents a masterclass in worldbuilding. He took the impossible idea of humans coexisting with dinosaurs and made it believable through a painter’s eye for light, atmosphere, and detail. His technique grounded fantasy in reality. Viewers could imagine walking into his painted worlds because they were rendered with the discipline of an observational artist.

That commitment to believability resonates with the work I do in film. Whether I am sketching a cramped apartment interior or a sweeping alien landscape, the goal is the same: to make the world feel lived-in. I focus on small details that anchor a scene, like the clutter of objects on a desk or the way a horizon softens in haze. These are not just aesthetic flourishes. They are cues that allow a viewer to suspend disbelief. Gurney’s legacy is a reminder that even the most fantastic storyboards need a scaffolding of reality.

Syd Mead: Designing the Future

Blade Runner concept art by Syd Mead.

Syd Mead’s work redefined how we imagine technology and the future. His designs for Blade Runner, Tron, and countless other projects gave us a vision of worlds shaped by machines, neon, and concrete. What made his work so powerful was not just technical precision, but a sense of plausibility. He imagined futures that felt both alien and inevitable.

I often think about Mead’s approach when I am tasked with visualizing environments that have not yet been built. Whether it is an experimental set design or a digital world that will only exist in post-production, I approach it with the same question Mead asked: what would it feel like to live here? That question shifts a drawing from abstraction into experience. His legacy pushes me to think not only about form, but about atmosphere, weight, and the rhythm of daily life in these imagined spaces.

Technique as Inheritance

Each of these artists worked in different corners of the industry, but their techniques are part of the inheritance of anyone working in film illustration today. McCaig taught us the importance of character and gesture. Gurney demonstrated how to make the extraordinary believable. Mead showed us how design could shape culture’s vision of the future.

I carry those lessons into every storyboard and concept painting. I pay attention to line weight because a heavier contour can ground a figure, while a lighter one can suggest fragility. I use compositional diagonals to pull a viewer’s eye into a frame. I think carefully about where to leave a drawing unfinished, because suggestion can be more powerful than explicit detail. These are not just technical decisions. They are echoes of a long conversation that illustrators have been having for decades about how best to translate thought into image.

Why the Legacy Matters

Some might ask why this lineage is important in an age when digital tools can create entire worlds at the push of a button. My answer is simple: tools are only as good as the hands that guide them. The illustrators I admire did not rely on shortcuts. They relied on observation, discipline, and an ability to communicate. Those qualities remain the foundation of the work today.

When I draw, I am not competing with history. I am in dialogue with it. The sketch that goes down on my paper is informed by Mead’s futuristic discipline, Gurney’s painterly realism, and McCaig’s gift for character. But it is also shaped by my own sensibilities, my own way of seeing. That is how traditions evolve. We do not preserve them by imitation, but by extending them into the present.

Looking Ahead

The role of the illustrator in film is changing, but it is not disappearing. In fact, the demand for clarity of vision has only grown. Directors and production designers still need someone to translate a script into a visual roadmap. They still need someone who can suggest emotion, atmosphere, and pacing in a way that a line of text never could.

When I look at the frames on my desk, I see them as part of this larger continuum. Each drawing is a conversation across time. McCaig, Gurney, and Mead left us examples of how to capture character, build worlds, and envision the future. I try to honor those lessons by applying them to the stories of today.

In the end, illustration for film is about trust. A director trusts me to show them what their film might look like before it exists. An audience trusts the images to carry them into a story. And I trust the tradition of artists who came before me, knowing that their techniques, honed across decades, still guide the pencil in my hand.

📩paul@paultemplestudios.com
🎨paultemplestudios.com

Tags concept art, film, character design, storyboards, storyboard artist, cinematographer, art design
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Storyboards for Fifth Third Bank Ad Pitch. Art by Paul Temple.

Why Animatics Aren't Just for Animation

Paul Temple August 11, 2025

When most people hear the word “animatic,” they immediately think of cartoons. Makes sense. Animation studios use animatics as part of their pre-production process. But animatics are so much more than a step in making cartoons. They’re a powerful tool in live-action filmmaking, advertising, and just about any project that needs a clear visual game plan before cameras roll.

If you’ve ever tried to get a team aligned on timing, tone, or camera movement using only a script or static storyboard frames, you know how easily things get lost in translation. That’s where animatics come in. They give you timing, pacing, and even sound design in a way that brings the whole vision together.

Let’s dig into why animatics deserve a spot in your toolkit, even if you’ve never touched a cartoon in your life.

What is an Animatic?

An animatic is basically a storyboard that’s been edited into a rough video sequence. It’s made from storyboard frames timed out to match the script, with sound effects, music, or voiceover added. The result is a simplified version of your project that plays like a film—no guesswork required.

For example, say you’ve got a 30-second commercial. You can sketch out all the key shots and assemble them in a timeline that shows how long each one lasts, where transitions happen, and how dialogue fits. Suddenly, everyone from your producer to your editor knows exactly what’s going on.

Who Uses Animatics (and Why)?

Filmmakers: For directors, animatics help clarify camera angles, blocking, and pacing before anyone steps on set. They’re especially useful for action scenes, VFX shots, or anything with complex movement.

Agencies: In advertising, animatics are used to pitch and pre-test commercial ideas before production. Clients can visualize the ad without having to imagine what a static frame means. That means fewer revisions and more confidence on all sides.

Production Teams: Editors, cinematographers, and even composers benefit from a well-structured animatic. It sets the rhythm of the piece, showing where to hit emotional beats or transition between ideas.

Animatics vs. Storyboards: What’s the Difference?

Storyboards are the backbone. Animatics are the muscle. Both are vital, but they do different jobs.

A storyboard helps visualize the plan. But an animatic brings the plan to life. Once the storyboard frames are timed out and sequenced, you can start to feel the momentum of the piece. Even a few seconds of music or a subtle pause in dialogue can change how a scene feels—and an animatic is where you spot that.

When to Use an Animatic

You don’t need an animatic for every project. But here are some moments when it can save you time, money, and headaches:

1. Complex Sequences: If your project includes stunts, effects, or tightly choreographed scenes, an animatic can help prevent expensive mistakes on set.

2. Client Approvals: Some clients have a hard time visualizing from boards alone. An animatic gives them something closer to the final product, which can speed up approvals.

3. Pitching a Concept: Whether it’s a commercial, short film, or brand video, showing a moving animatic adds a professional polish that makes your pitch more convincing.

4. Editing Prep: Animatics give editors a sense of timing before footage even exists. That means fewer reshoots and more efficient post-production.

Real-World Example: Commercial Work

Let’s say you’re creating a 60-second spot for a beverage company. There are multiple characters, two locations, and a lot of quick edits to hit. You’ve got great boards, but the pacing is tricky. Should the hero moment last 4 seconds or 6? Should the cut between scenes be hard or dissolve?

With an animatic, you can test all of this before anyone calls “Action.” You drop the boards into a timeline, add temporary voiceover and a music bed, and now the entire flow is visible. You might even discover a scene that feels unnecessary, saving your client time and budget.

The Benefits Go Beyond Clarity

Here’s what animatics bring to the table beyond just visuals:

  • Timing and Rhythm: This is huge. Animatics let you fine-tune the flow of your piece. You’ll catch moments that drag or transitions that feel abrupt.

  • Mood Setting: Adding sound design or music, even temporarily, completely changes how a scene feels. It sets the emotional tone long before final production.

  • Cross-Team Communication: Whether you’re working with agency creatives or a film crew, animatics speak a universal language. Everyone sees the same thing, which cuts down on miscommunication.

  • Creative Discovery: Sometimes, once you see things in motion, new ideas emerge. You realize a scene works better in a different order, or that a moment should linger just a beat longer. That kind of insight is priceless.

Don’t Overthink It

You don’t need Pixar-level animation skills to make an animatic. Simple drawings, even rough sketches, can be enough. What matters is how the scenes are cut together and how the pacing supports the story.

In my own work, I’ve used everything from pencil sketches to full grayscale illustrations depending on the project’s needs. The key is making sure the visual intent comes through clearly.

Tips for Making a Strong Animatic

Start with solid boards: The clearer your key frames are, the better your animatic will work.

Keep it moving: Animatics don’t have to include every single frame. Focus on moments that convey action, change, or emotional shifts.

Use scratch audio: A temporary voiceover track or music bed can do wonders. It doesn’t have to be final, but it should represent the tone you’re aiming for.

Test and tweak: Once assembled, watch it with fresh eyes—or better yet, show it to someone who hasn’t seen the boards. What do they pick up on? Where do they get confused?

Animatics as a Confidence Booster

There’s nothing quite like heading into a production day knowing exactly what you’re shooting and why. An animatic gives you that confidence. It helps your team stay aligned, minimizes surprises, and sets the creative tone early in the process.

It’s a tool, yes. But it’s also a mindset. Using animatics shows that you value preparation and storytelling, not just execution.

Final Thoughts

So the next time you’re planning a shoot, whether it’s a brand campaign, a short film, or anything in between, consider adding an animatic to the mix. It doesn’t have to be fancy. Just functional enough to let the story breathe and the visuals land.

If you’re looking for help with storyboards or an animatic that fits your project, I’d love to hear from you.

📩 paul@paultemplestudios.com
🎨 paultemplestudios.com

Tags anamatics, storyboards, ad pitch tips
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Pepsi Zero Sugar storyboards featuring Steve Martin - Super Bowl LVII commercial. Art by Paul Temple.

The Art of the Pitch Starts with the Right Visuals

Paul Temple July 24, 2025

You’ve got 90 seconds to make a client say yes. Now what?

A pitch is more than just a script and some clever copy. It’s your shot to make the client see the vision…clearly, emotionally, and fast. And there’s no tool more effective (or more overlooked) than storyboards.

As a storyboard artist with over a decade of experience in commercial advertising and film, I’ve worked with agencies on campaigns for Amazon, Google, Pepsi, and dozens more. One thing is always true: nothing clicks a client’s confidence into place faster than seeing a clear, compelling storyboard.

In this post, I’ll show you why storyboards are essential, not just for winning pitches, but for aligning teams, selling ideas, and keeping productions on track. Whether you’re a creative director, agency producer, or filmmaker, storyboards are one of the smartest investments you can make.

1. Clients Buy What They Can See

Words and decks are abstract. Most clients aren’t trained to visualize what a 30-second spot will look or feel like from reading a script. That’s where storyboards come in. They close the imagination gap.

When a client sees the visual sequence (the timing, composition, movement, and emotion), they stop guessing and start believing. They see how the concept unfolds. They understand where the camera will be, what the mood is, how talent will move through space. That visual clarity builds trust, and that trust leads to green lights.

If you’re selling a high-concept idea or a complex visual effect, storyboards help reduce perceived risk. Clients want to know what they’re buying before they buy it. Storyboards make the invisible visible, and that makes them one of your most persuasive sales tools.

2. Storyboards Sell the Mood, Not Just the Action

A strong storyboard doesn’t just check off camera angles. It sells tone.

When I create boards, I think like a cinematographer. My drawings aren’t just functional, they’re atmospheric. I want the client to feel what the spot will feel like. That might mean backlighting a silhouette for drama, sketching loose energetic gestures to convey movement, or using shadow and contrast to build tension.

Different brands call for different moods… clean minimalism, kinetic chaos, sun-drenched warmth. The goal is to give the client an emotional preview of what’s coming.

Some of the most effective pitches I’ve worked on didn’t just explain the idea. They transported the client into the world of the ad. That’s what mood-driven storyboards can do!

3. The Director and Line Producer Will Thank You

It’s not just clients who benefit from storyboards. Your entire production team gains a roadmap.

Directors use storyboards to plan transitions, block scenes, hire actors and scout setups. Producers use them to estimate shoot days, special equipment needs, and postproduction workflows.

I’ve collaborated with directors, DPs, and VFX supervisors to shape sequences that feel cinematic while staying realistic to shoot. That’s the difference between a pretty drawing and a shooting board… it’s functional art.

When the visuals are locked down early, your team can move with confidence. That kind of efficiency saves time, money, and stress.

4. Clear Storyboards Prevent Costly Confusion

A chaotic shoot often starts with unclear creative. But when everyone (the agency, the client, the crew) is working from the same visual plan, the whole process tightens up.

Storyboards:

  • Align expectations

  • Identify technical challenges early

  • Minimize miscommunication

  • Speed up decision-making

I’ve seen entire production days saved because someone flagged an issue during a storyboard review before equipment was rented or a shot list was finalized. That’s the kind of foresight that earns trust with clients and line producers alike.

5. Human-Drawn Boards Create Confidence (and Connection)

In a time when AI-generated visuals are flooding the creative space, hand-drawn boards still hit differently. They feel intentional. Custom. Human.

I sketch fast, but with purpose. My background in traditional painting, influenced by artists like Sargent, Sorolla, and Munnings, shows up in every frame: in the gesture, the light, the storytelling choices.

There’s something reassuring about boards that feel alive. Clients notice the difference. So do creative directors.

AI can spit out approximations. But it can’t read a room, adjust based on feedback mid-call, or bring 12 + years of production instinct to the table. That’s what I do… and that’s why human illustrators aren’t going anywhere.

Real-Life Example: Storyboards That Saved the Spot

A few years ago, I worked with a global agency on a high-stakes automotive campaign. The spot featured a complex VFX sequence involving a car reveal, dramatic lighting transitions, and multiple camera moves, all compressed into 30 seconds.

The initial pitch was stalling. The client liked the concept but couldn’t “see” it. Once I boarded out the entire spot (beat by beat, with camera notes and motion cues) the pitch turned around.

The client signed off within days. The production went off without a hitch. And the creative team credited the storyboards as the turning point that sold the idea.That’s the power of visual storytelling when it’s done right.

What to Expect When Working With Me

If you’re looking for a storyboard artist who understands how advertising works, who knows how to move quickly, interpret direction, and think like a filmmaker… I’m your guy. Here’s what working with me looks like:

  • Quick turnarounds for pitches, moodboards, and client presentations

  • Flexible revisions as creative evolves

  • Shooting boards built with directors and DPs in mind

  • A range of styles, from rough linework to full-color frames

  • Real-time feedback sessions with your creative team

Whether you’re shaping a pitch or mapping out production, I’ll help you visualize the story before the first frame is ever shot.

Let’s Make Your Vision Visible

In a pitch meeting, every second counts. Storyboards help you hit the ground running. Fast, visual, and emotionally clear.

If you're an agency producer, art director, or director prepping your next campaign, and you want a collaborator who speaks both creative and production fluently, let’s talk.

📩 paul@paultemplestudios.com

🎨 paultemplestudios.com

Let’s draw something your client can’t say no to.

Tags storyboards, storyboard artist, ad pitch tips, creative pitch, shooting boards, advertising, visual storytelling, concept art
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