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Behind the Boards: A Blog by Artist, Paul Temple

Welcome to the blog! Here you'll find insights into the art of storyboarding, concept development, shooting boards, and visual storytelling for film, television, and advertising. From camera planning techniques to the emotional impact of character design, this is where I’ll share my expertise honed over a decade of working with directors and top brands. Whether you're a creative director, filmmaker, or agency looking to elevate your pitch, this blog reveals how powerful visuals drive unforgettable stories.

Questions? Email me at paul@paultemplestudios.com

Storyboard for Pepsi Zero’s “Great Acting, or Great Taste?” Superbowl LVII commercial featuring Ben Stiller. Art by Paul Temple.

Storyboard for Pepsi Zero’s “Great Acting, or Great Taste?” Superbowl LVII commercial featuring Ben Stiller. Art by Paul Temple.

Why Directors Depend on Storyboards to Save Time, Cut Costs, and Keep Production on Track

Paul Temple August 18, 2025

Filmmaking is complicated. There are countless moving parts, dozens of departments, and every minute on set costs money. For directors, the pressure is constant. Every shot, every angle, every camera move needs to be thought through well before the crew hits record. That is where storyboards come in. A storyboard is not just a collection of pretty pictures. It is a map, a schedule, and a shared language that keeps the production running smoothly, efficiently, and within budget.

When a director hires a storyboard artist, they are getting more than an illustrator. They are getting someone who translates the vision into clear, actionable visuals. These visuals communicate ideas to every department, from cinematography to art, from set design to stunts. A well-drawn storyboard allows the director to show the team exactly what he wants before the cameras roll. The storyboard is the plan that keeps the train on its tracks.

Communication: A Universal Language for the Crew

One of the biggest challenges on any set is communication. Directors often work with large, diverse teams, and even simple instructions can get lost in translation. Storyboards solve that problem. They give everyone the same visual reference.

Consider a scene with multiple actors, practical effects, and a complicated camera movement. Without a storyboard, the director might spend hours explaining what he wants to the cinematographer, the art department, the gaffer, and the talent. Misinterpretations can happen, leading to mistakes and wasted time. With a storyboard, every department sees the same visual language. The cinematographer understands framing, the art department knows set requirements, and the stunt coordinator sees exactly when and where action happens. The storyboard turns abstract ideas into concrete instructions.

A storyboard also helps when pitching to producers or clients. Seeing the sequence visually builds confidence that the story will play out as intended. It prevents ambiguity and reduces the number of questions the director has to answer on the fly. Clear communication saves time and helps the whole team focus on their work.

Efficiency: Keeping the Production Train on Schedule

Let’s return to the train metaphor. Imagine the director as the conductor of a train, with a team of crew members working as the operators, engineers, and attendants. The storyboard is the train schedule. Each frame represents a stop along the journey. The director sees where the train needs to stop, how long to linger at each station, and when it is time to move on.

When every stop is planned visually, the crew knows exactly what to prepare for. The camera operator knows which lenses to have ready. The set designer knows which props to stage. The lighting team knows how to shape the mood. Everyone is working in sync, moving efficiently from one stop to the next.

Without storyboards, production runs risk of delays. Crew members may guess what the director wants, which often leads to confusion, reshoots, or wasted time resetting equipment. A storyboard gives the conductor confidence that the train will move smoothly from station to station, maintaining momentum without surprises.

Budget: Avoiding Expensive Surprises

Every minute on set costs money. Storyboards are a tool to prevent costly mistakes before the cameras roll. They highlight potential problems and allow the team to plan solutions ahead of time.

For example, a storyboard might reveal that a crane shot or a complex action sequence is logistically impossible with the current setup. Adjustments can be made in pre-production rather than wasting an entire day on set. Similarly, storyboards help identify which shots are necessary and which are extraneous, reducing the number of takes and minimizing overtime.

By planning each moment visually, directors can allocate resources efficiently, avoid unnecessary expenditures, and keep the production on budget. Storyboards provide the foresight that protects both time and money, turning potential chaos into a predictable, manageable process.

Headache Prevention: The Hidden Value of Planning

Production days are stressful. Directors, producers, and crew members are constantly juggling multiple priorities. Storyboards act as a buffer against chaos. They give the team confidence that there is a plan and that every department knows what to do.

When a scene is visualized in advance, last-minute surprises are minimized. The director can focus on performance, pacing, and storytelling instead of constantly problem-solving technical issues. Everyone knows the plan, and everyone trusts that the director has a clear vision. The storyboard becomes a source of reassurance, reducing tension and making the production run more smoothly.

Collaboration: Aligning the Creative Vision

Storyboards are more than logistical tools. They are also collaborative instruments that bring creative partners onto the same page. Directors, cinematographers, production designers, and even clients can all see exactly what the scene will look like. This alignment is critical when working on complex productions.

A storyboard allows everyone to discuss the story using a shared visual language. Feedback can be implemented before production, not after hours of shooting. This fosters collaboration and ensures that the final product reflects the director’s vision without costly corrections or miscommunication.

Subtle Pacing and Emotional Flow

A storyboard also helps directors manage emotional pacing. Each frame is like a signpost showing how the audience will experience a scene. Storyboards let directors control how long to linger on a character’s expression, how to transition between moments, and how to maintain rhythm across the story.

This careful planning guides the audience’s emotional experience. Just as the train lingers at certain stations, giving passengers time to take in the surroundings, storyboards let the director control when to hold a moment of tension, when to release it, and when to move on. This control over emotional tempo is subtle but crucial for effective storytelling.

Conclusion

Directors rely on storyboards for more than pictures on paper. They are essential tools for communication, efficiency, budgeting, collaboration, and emotional pacing. Each frame shows the crew what to do, how to prepare, and how long to spend on each moment. Like a train schedule, the storyboard keeps the production moving smoothly, avoiding confusion, preventing costly mistakes, and allowing the director to focus on storytelling.

Hiring a skilled storyboard artist is an investment in the success of a production. The storyboard becomes the director’s map, manual, and schedule all in one, guiding the team through every stop along the journey. Whether for a commercial, short film, or feature, storyboards are the foundation for a production that is clear, efficient, and creatively satisfying.

📩 paul@paultemplestudios.com
🎨paultemplestudios.com

Tags storyboard artist, shooting boards, preproduction
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